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How to identify your marketing lies and start telling the truth

Last month a company sold 100 units of a product without having conducted any prior marketing activity. Then it ran a direct mail campaign at the start of this month. By the end of this month, it had sold an additional 112 units. Did the campaign work? The fact that there was a campaign and an increase in sales (a correlation) doesn’t necessarily mean that the campaign was responsible for the increase (causation).