Discover the 5 most common mistakes SMEs face when it comes to Facebook marketing; learn about the future and trends of Facebook marketing in 2017; find out how SMEs can tap onto automation tools driven by AI to gain marketing success and competitive advantage. There will also be a demo of the Optimate product, case studies and success stories.
Tag Archives | marketing
Find out how big data and CRM can provide your customers with superior personalized service through dynamic pricing, better customer responsiveness, improved decision making, and enhanced management of leads and clients.
Last month a company sold 100 units of a product without having conducted any prior marketing activity. Then it ran a direct mail campaign at the start of this month. By the end of this month, it had sold an additional 112 units. Did the campaign work? The fact that there was a campaign and an increase in sales (a correlation) doesn’t necessarily mean that the campaign was responsible for the increase (causation).