Malaysia Airports (MAHB) gets a holistic view of its retailers by exploiting IoT devices and gathering useful data on a centralized system. With easy-to-use business intelligence dashboards, MAHB management is also able to quickly digest information and make quick and accurate data-driven decisions.
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Malaysia Airports Holdings Berhad’s (MAHB) use of social media analytics enabled them to be proactive and responsive toward all public and passenger feedback. Berkshire Media was commissioned to undertake the massive effort to understand passenger behaviour by measuring customers’ perception and also to manage MAHB’s corporate reputation in the digital sphere.