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Enabling world class airport services through social data analytics

Malaysia Airports Holdings Berhad’s (MAHB) use of social media analytics enabled them to be proactive and responsive toward all public and passenger feedback. Berkshire Media was commissioned to undertake the massive effort to understand passenger behaviour by measuring customers’ perception and also to manage MAHB’s corporate reputation in the digital sphere.

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A social media analytics platform that understands Manglish, Mandarin and Hokkien

Most social media analytics platform are only capable of tracking English conversations. Which might not be adequate to those wanting to analyze what people living in a multiethnic country are saying. Berkshire Media has come out with a social media analytics engine that not only follows English conversations, but conversations happening in Manglish, Mandarin and Hokkien.