Shahid Shayaa, CEO and founder of MSC-status Berkshire Media, a big data company specializing in social media analytics, has been featured in Prestige Malaysia’s Top 40 Under 40 2016. Teaching himself programming at a tender age of 15, Shahid’s passion has always been about media transformation using data science techniques and big data technologies.
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Berkshire Media, a Malaysian advanced analytics company, embarked on an opportunity to predict a by-election results for small constituency of 42,000 voters in 2016. When the official results were out at 2100 hours, the difference between actual vs. predicted results was and astounding 97%.
Malaysia Airports Holdings Berhad’s (MAHB) use of social media analytics enabled them to be proactive and responsive toward all public and passenger feedback. Berkshire Media was commissioned to undertake the massive effort to understand passenger behaviour by measuring customers’ perception and also to manage MAHB’s corporate reputation in the digital sphere.
Most social media analytics platform are only capable of tracking English conversations. Which might not be adequate to those wanting to analyze what people living in a multiethnic country are saying. Berkshire Media has come out with a social media analytics engine that not only follows English conversations, but conversations happening in Manglish, Mandarin and Hokkien.