How a Malaysian bank, together with Juris Technologies, proposed and delivered a solution powered by Artificial Intelligence capabilities to predict potential Non-Performing accounts as early as 6 months prior to delinquency, resulting in a significant drop in NPLs, increased profitability and a healthy working capital.
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In the ad campaigns that were optimized by Optimate’s AI engine, the bank’s overall ad effectiveness improved tremendously; the AI engine perpetually worked in the background to fine-tune and deliver the ads to the right audience, all in real-time. And the good ROI will only get better as more valuable data is generated and analyzed by the AI engine.
The bank is one of the largest financial institutions in Malaysia with retail branches in numerous Southeast Asia countries. Personalized marketing campaigns - derived from data analytics - saw the bank increase its credit card spend and utilization, resulting in a substantial increase in interchange and interest income.