In a market saturated with international players all offering variations of the same travel booking products, this Malaysian online travel trailblazer harnessed big data analytics (BDA) to stand out above the rest, aggregating millions of search results through their service.
In a market saturated with international players all offering variations of the same travel booking products, LagiSatu harnessed big data analytics to stay ahead of its competitors, not only through the ability to process vast amounts of real-time data fast and efficiently, but by enabling its analysis team to better understand and predict user patterns on the website.
Lagisatu.com is a leading hotel comparison and world’s first and largest Muslim traveler site. Big data allows vast amount of data to be processed in real-time to ensure a great customer experience on the site. At the same time, the team further drive sales and revenues through decisions that are backed by large amounts of data.