Malaysia Airports (MAHB) gets a holistic view of its retailers by exploiting IoT devices and gathering useful data on a centralized system. With easy-to-use business intelligence dashboards, MAHB management is also able to quickly digest information and make quick and accurate data-driven decisions.
Dynamic pricing with big data analytics allows for a more refined set of indicators for price elasticity in comparison with traditional influencers such as time and availability. Read about dynamic pricing and 14 other big data use cases in retail such as fuzzy matching, dynamic forecasting, recommendations and market basket analysis.
The Visitor Traffic Analyser (VTA) helps businesses such as a popular sporting goods retailer in Malaysia find out the number of people walking into their stores, who among them are buying, and how to allocate budgets for improved profits. The VTA also helps the retailer improve its sales conversion ratio (from walk-ins into customers), increase store traffic and improve advertising for the company.
A Malaysian cafe chain was able to boost its business by adopting a WiFi-based Customer Relationship Management solution from Tapway, which helped to collect valuable customer behavior data and to monetize by targeted advertising and promotions via email and SMS.