Archive | Retail


Big Data Use Cases in Retail

Dynamic pricing with big data analytics allows for a more refined set of indicators for price elasticity in comparison with traditional influencers such as time and availability. Read about dynamic pricing and 14 other big data use cases in retail such as fuzzy matching, dynamic forecasting, recommendations and market basket analysis.


Visitor Traffic Analyzer Boosts Revenue of Global Sporting Goods Retailer

The Visitor Traffic Analyser (VTA) helps businesses such as a popular sporting goods retailer in Malaysia find out the number of people walking into their stores, who among them are buying, and how to allocate budgets for improved profits. The VTA also helps the retailer improve its sales conversion ratio (from walk-ins into customers), increase store traffic and improve advertising for the company.