In the ad campaigns that were optimized by Optimate’s AI engine, the bank’s overall ad effectiveness improved tremendously; the AI engine perpetually worked in the background to fine-tune and deliver the ads to the right audience, all in real-time. And the good ROI will only get better as more valuable data is generated and analyzed by the AI engine.
Author Archive | Peter Kua
Check out the Tax Big Data Analytics Maturity Model that describes high-impact tax business cases that will bring in serious returns for the government - like GST fraud identification, anti-money laundering and real-time fraud detection. They require the deployment of advanced analytics such as text mining, path analysis, connections, affinity and visualization.
Discover the 5 most common mistakes SMEs face when it comes to Facebook marketing; learn about the future and trends of Facebook marketing in 2017; find out how SMEs can tap onto automation tools driven by AI to gain marketing success and competitive advantage. There will also be a demo of the Optimate product, case studies and success stories.
The world’s first hackathon by AirAsia aimed at spearheading innovation in the Asean region. The challenge will be open to 100 selected individuals to help improve customer experience based on their digital footprints, reduce wait times at airports, from check-in to boarding, and craft the best itineraries, the best flights and the best tours for AirAsia customers.
An event to strategise how you can take your contact centres to new heights in 2017! Learn how to deploy new digital contact channels, streamline operational efficiency, and invest in the latest technologies such as biometrics, speech analytics, virtual assistants and chat bots to enhance customer interactions.
Malaysia Airports (MAHB) gets a holistic view of its retailers by exploiting IoT devices and gathering useful data on a centralized system. With easy-to-use business intelligence dashboards, MAHB management is also able to quickly digest information and make quick and accurate data-driven decisions.
We managed to interview a couple of Wrangle Malaysia attendees - from a variety of ICT and non-ICT backgrounds - on what their thoughts were on a plethora of topics such as how big data and data science applied to their organizations and individuals, the types of skill sets required to be a data scientists and how attending Wrangle Malaysia would help them think about their big data strategies and projects.
Will these 2017 big data, AI and IoT predictions ring true? Among them: AI will be hot and will be used in conversations between buyers and suppliers in the form of chatbots and digital assistants; deep learning will finally become a reality; and, early adopters of machine learning will have a huge advantage because the system would have begun learning about the business sooner.
A leading Malaysian telco with more than 3000 personnel employed big data analytics to find out why there was a sharp increase in human resources cost in recent years despite it maintaining a tight control over headcount and salary increments. Turned out that structural change was the culprit. Read on...
Analytics involving 3,000 couples – married or otherwise – presented a correlation between the price of an engagement ring and the length of marriage. If you are spending a large part of your salary on your other half’s diamond ring, be prepared to split up. But then again, in data science, correlation is not always causation.